Iceland is broadcasting screams to relieve coronavirus stress

It looks like you need Iceland. Iceland is broadcasting the world’s screams to relieve coronavirus stress

By Sophie Lewis

July 16, 2020 / 2:48 PM
/ CBS News

Adapting to isolation

Adapting to isolation


People around the world are finding different ways to relieve stress during the coronavirus pandemic. Record your scream from anywhere in the world at and we’ll release it in Iceland. Some have tried running, gardening, doing puzzles, cooking — but what about screaming? Looks like you’ve been through a lot. #LetItOutIceland— Inspired by Iceland (@iceland) July 15, 2020

According to a news release, the speakers are located at seven locations across Iceland, including Viðey in Reykjavík, Festarfjall by Grindavík, Skógarfoss, close to Djúpivogur, at the foot of Snæfellsjökull, by Kálfshamarsvík and by Rauðasandur in the Westfjords. Promote Iceland, which encourages tourism to the country, is encouraging people to scream to relieve pent up frustration. “Somewhere big, vast and untouched. And even if you can’t travel to Iceland to do it, you can scream into your device and your voice will be broadcast throughout the empty Icelandic countryside.A website for the ad campaign shows yellow loudspeakers playing the screams of people from around the globe in front of peaceful scenery like glaciers, caves and waterfalls. It looks like you need to let it out. It looks like you need Iceland. A button at the top of the site invites users to join in with the phrase, “Tap to scream.” 

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“You’ve been through a lot this year and it looks like you need the perfect place to let your frustrations out,” Promote Iceland says. You’ll feel better, we promise! Some of her advice includes choosing what type of scream to use — volume, words or breath — standing with your feet hip-width apart, bending your knees slightly, relaxing your shoulders, screaming from the gut and following your instincts.Resources for dealing with anxiety and stress during coronavirus outbreakThe campaign is light-hearted, but Promote Iceland still wants users to take mental health struggles during the pandemic seriously. “This is a starting point,” Aston said. Record your scream and we’ll release it in Iceland’s beautiful, wide-open spaces. People who participate receive a video of their scream as it’s broadcast from one of the stunning locations. “Prolonged indoor living, loneliness, endless teleconferencing and disruption of daily life, as well as restrictions on travel between countries, have increased people’s stress,” Promote Iceland said. “The campaign is intended to highlight the advantages of Iceland as a destination.”

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Zoë Aston, a therapist and mental health consultant, even offered screaming tips to people looking to participate. And when you’re ready, come let it out for real. “If you need mental health support, it is imperative that you seek out professional help.” 
First published on July 16, 2020 / 2:48 PM You’ll feel better, we promise.